Over VisitSweden.com

Visit Sweden

Dutch office in Amsterdam
The Netherlands

Owner and copyright

All materials contained on this site are protected by Swedish copyright law and may not be reproduced, transmitted, displayed, published or broadcast without the prior written permission from webmaster@visitsweden.com

Photos or illustrations may not be reused in any context.

You may not alter or remove any trademark, copyright or other notice from copies of the content.

Copyright VisitSweden. All rights reserved.

To obtain permission to use visitsweden.com materials, please submit a written request to webmaster@visitsweden.com
Describe the material you wish to use and the nature of its intended use.
Please include the web address of the material you're interested in.
Owner and in charge of the management of  this website
Box 3030
103 61 Stockholm

E-mail: info@visitsweden.com

A part of the official Gateway to Sweden
Visitsweden.com is part of Sweden.se -  the official portal for general information about Sweden. VisitSweden is one of five Swedish organizations with overall responsibility for providing information about Sweden to other countries. The other organisations are Invest in Sweden Agency, the Swedish Government Offices including the Foreign Ministry, the Swedish Institute and the Swedish Trade Council.

Technical information
Visitsweden.com is built on Swedish technology with the content management system EPiServer. It is developed and tested for Microsoft Explorer and the Windows and Macintosh platforms. 
Visitsweden.com is providing information about Sweden in following languages:
• Danish
• Norwegian
• Finnish
• German
• English
• French
• Italian
• Dutch
• Russian
The sections Meeting Planner and Press are presented in English.

Linking policies

Each page published on the website has a number of related information. There are recommended links, links within the website content, commercial links and banners.
The recommended links are links that are relevant to the information provided on the page presented, which also add value for the visitor. It might be a region, a destination, a product, a carrier or a non tourism business. These links are decided by the content manager or the editor in charge for the page or section.
When linking to visitsweden.com we recommend that you always use the name VisitSweden or Visitsweden.com

Use no logos or pictures in combination with the name without a prior contact with us.

Advertising on visitsweden.com

There are basically three ways to use Visitsweden.com for commercial advertising

Articles (points of interest) on the interactive map
Contact us for more information
E-mail: advertise@visitsweden.com

Privacy statement

VisitSweden respects your right to privacy. We have developed this Privacy Statement to inform you about our practices. Please direct questions regarding this Privacy Statement to info@visitsweden.com

By accessing visitsweden.com/zweden and by using the services provided on this website, the user hereby accepts VisitSweden's privacy policy.

Privacy is a concern to most Internet users. VisitSweden is aware of, and sensitive to, the privacy concerns of our customers. VisitSweden collects information about users in three ways:

• Traffic data

• By use of cookies

• Information provided by you

Traffic Data

Each time a visitor enters visitsweden.com/zweden information is collected about your domain name / IP address, referring URL, browser and platform, time of visit, pages visited and searches performed.

Aggregated traffic data may be shared with potential advertisers, research firms, and business partners for demographic purposes. When used in this aggregated form no one will be able to identify or contact you.

Use of pixel tracking (non-personal data)

VisitSweden occasionally uses pixel tracking. Pixel tracking entails that your visit to visitsweden.com/zweden or a partner-website is registered in connection with, eg, statistical surveys. Pixel tracking is anonymous and no personal data will be collected by the pixel. Only anonymized data regarding the navigation on VisitSweden-sites or to- and from VisitSwedens sites to partnersites are registered for statistical purposes.

Collection of user statistics

You should be aware that cookies contain no more information than you accept, and they are not able to "invade" your hard drive and return to the sender with personal or other information from your computer. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. As mentioned above, by using this website, you consent to the processing of data about you by VisitSweden in the manner and for the purposes set out above.

Information provided by you

In general, VisitSweden only collects personal information when you register for a newsletter, sms-service, order brochures or participate in competitions in order to provide you with the service ordered.

The information submitted when you register for a newsletter is used by VisitSweden to target the advertisements in the newsletter. VisitSweden does not pass on this information to advertisers or any third party.


From time-to-time we may request information via surveys. Participation in these surveys is completely voluntary and you always have a choice whether or not to disclose this information. Survey information will be used to monitor or improve this website, and to improve our customer service.

Privacy Policy Enforcement

If you feel that VisitSweden is violating this Privacy Statement, please contact us at webmaster@visitsweden.com

Apart from information necessary for sending out the newsletter and the sms-service any collected information is stored for no longer than necessary and in any case for a maximum of 3 months.

If you wish to know which information is currently stored regarding you, simply contact VisitSweden by sending an e-mail to webmaster@visitsweden.com.

About Cookies

Use of cookies on visitsweden.com/zweden

As a consequence of the new Swedish law on electronic communications (SFS 2003:389), we will explain below how visitsweden.com/zweden uses cookies.

A cookie is a small text file stored on your computer containing information. In technical terms, cookies can be divided into two types. One type saves a file permanently on your computer. The other is not stored permanently on your computer, but instead disappears when you close your web browser. The latter type is called session cookies and is used at Visitsweden.com/zweden. A session cookie is a randomly generated ID that identifies a web browser during your visit to a website, so the latter does not need to store information for many different users.

The cookies used at visitsweden.com/zweden are not used for storing sensitive information for the purpose of recording your behavior or for any other purpose that might threaten your privacy or security.

By changing the settings on your web browser, you can avoid receiving cookies.

Google Analytics

At visitsweden.com/zweden we use Google Analytics to analyze how users use the site. The information that cookies collect about use (i.e. traffic data and your IP address) is stored on Google’s servers. VisitSweden uses the information to prepare reports on website activity.

Note: If the law requires it, Google can disclose information to third parties.

Google Analytics create two types of cookies: A persistent cookie that indicates whether the user is recurrent, where the user comes from, what search engine used, keywords, etc. They also use session cookies to show when and how long a user is on the site. We do not compare the IP address with other information that Google holds.

Use of Pixel Tracking

Sometimes VisitSweden uses pixel tracking, which is when a user’s visit to visitsweden.com/zweden or a partner site is registered. Pixel tracking is anonymous, which means that no personal information is recorded or stored about the user. Only anonymous data about the user’s navigation on VisitSweden sites and on partner sites (i.e. airline sites or similar) is registered.


A part of the official gateway to Sweden