Following Australia’s lead, Sweden was the second country in the world to introduce an eco-tourism charter. Sweden also set up ‘Nature’s Best’, Europe’s first eco-label that assures the quality of hundreds of tours run by nearly hundred eco-certified tour operators around the country.
Which means if you book a trip with one of Nature’s Best tour operators you know that they have to adhere to a strict code of conduct, and you make a positive contribution to the environment where your tour or activity is taking place.

  • Nature's Best arrangement Eagle Safari in Skåne
  • Bear watching with Vargas, Hälsingland
  • Nature's Best arrangement JoPe Fors & Fjäll
  • Nature's Best arrangement Jokkmokkguiderna
  • Ecotourism by Nature’s Best - Birdsafari Sweden
  • Nature's Best arrangement Upplevelsebolaget, Smögen
  • Dogsledding with The Silent Way, Swedish Lapland
  • Nature's Best arrangement Nutti Sámi Siida, Lapland
  • Nature's Best arrangement in Swedish Lapland
  • Nature's Best arrangement Åre Sleddog Adventures
  • Nature’s Best arrangement Kolarbyn/Skogens Konung

Nature's Best arrangement Eagle Safari in Skåne

Eco-tourism in Sweden

Nature’s Best tours, trips and active holidays are the best way to enjoy Sweden’s great outdoors responsibly and to benefit the environment you find yourself in, local business, local people and their culture. It’s pretty simple really; you should book your trip through one of their approved tour operators. The range of activities on offer is amazing; dogsledding in the Arctic Circle, timber-rafting in Värmland, oyster and lobster ‘safaris’ in West Sweden, sea kayaking and a host of others. We did say it was amazing.

Check the label

Before booking a hotel in Sweden do yourself and the environment a favour by checking for Nordic Eco-labeled hotels first. More than 250 hotels meet this leading Nordic eco-label’s stringent requirements and are marked with the Swan label. If you are in a Swedish supermarket or store doing the shopping keep an eye out for KRAV organically produced foods that are very popular in Sweden. Foodstuffs bearing the KRAV label have been produced in an environmentally friendly and ethical way. You can read more about them here. Go for no-label water while you’re here. There’s no ‘hey don’t drink the water’ in Sweden, the tap water is clean and perfectly drinkable wherever you are. Bring your own bottle, fill it up at the hotel, or wherever you are staying and enjoy. The good things in life are free.

A love affair with Sweden’s countryside

For your average Swede few things are more sacred than spending time at their summer cottage and going for a dip in a lake or the sea. Or foraging for wild berries and mushrooms in the forests. And many other countryside activities.

But they, like you, can enjoy these and many other nature activities in Sweden’s countryside because of the Swedish word Allemansrätt - the one word in the Swedish language that should be in big bright neon lights at every entry point to the country. Allemansrätt, or the Right of Public Access.

This precious right gives you the right to roam the countryside in Sweden in perfect peace and quiet as long as you leave it the way you found it.

Hiking in Sarek, Swedish Lapland

Hiking trails

Sweden has the Right of Public Access (Allemansrätten) enshrined in its constitution. It means you can go anywhere you want in the country as long as you leave the surroundings the way you found them – undisturbed.

Timber rafting by Nature’s Best

Timber rafting

Wood? Rope? Water? Wilderness? It’s a timber-rafting holiday for drifters.

Lookout from Skierffe, Rapadalen in Swedish Lapland

Sweden’s national parks

Swedish forest, mountain and marine national parks and a whole lot of wild Swedish adventure.

View over Stockholm

Nature in Stockholm

Stockholm is world famous for being stunningly beautiful. The city sits on 14 islands, is surrounded by water and is pickled with parkland (26 city parks!), forests and lakeshore beaches.

The Botanical Garden in Gothenburg

Nature in Gothenburg

If you can drag yourself away from the sights, sounds, shops and fantastic eateries of the city, take in the city’s wild and wonderful parks or take a boat trip out to the nearby West Coast islands on Gothenburg’s doorstep.

Western Harbour in Malmö

Nature in Malmö

Malmö is famous for its city centre parks (16 and counting) and its beautiful canals that wind their way through the older parts of town. You can bike, boat or foot it around the green oases of calm as all Malmö's parks are within a short distance of each other.


A part of the official gateway to Sweden