Because anyone who is anyone in Stockholm comes to Stureplan to dine, meet fellow hedonists, outshine each other and hit the many varied clubs, bars and eateries in this part of Stockholm until the morning comes. Stureplan is the centre of all that is expensively stylish and luxurious about Stockholm. For example, red trousers and a slick-back for the chaps and gladiator shoes for the ladies are de rigueur right now - but that could change in five minutes. That's Stureplan for you.

By day Stureplan is brilliant for shopping, especially if you're looking for designer items and also for legendary lunchtime/evening eateries like East and Sturecompagniet, especially al fresco under its white tent in summertime. Nighttime is when Stureplan really shines though; of the many bars and clubs worthy of mention are; Hell's Kitchen, Hotellet, Push, le Bon Palais, the Spy Bar and White Room.

So, no excuses, if you want to be seen in Stockholm, hit Stureplan.