Power of Fashion at Nordiska museet

Stockholm’s Nordiska Museet has pioneered an ongoing fashion exhibition featuring Swedish clothes over the last 300 years and shows how fashion defines social groups and influences identity. An exhibition covering the 1780s, the 1860s and the 1960s show how and why Swedes dressed the way they did.

  • Nordiska Museet - Nordic Museum
  • Exhibition “The Power of Fashion”, Nordiska Museet
  • Exhibition “The Power of Fashion”, Nordiska Museet
  • Exhibition “The Power of Fashion”, Nordiska Museet

Nordiska Museet - Nordic Museum

The Power of Fashion exhibit takes you on a Swedish fashion-forward journey through time focusing on three key decades, across three centuries: the 1780s, the 1860s and the 1960s.

Thieving fashionistas

In the ‘Forbidden luxury’ exhibit, learn about the effect of Sweden’s embargo on fashion in the 1700s, how excess and luxury were practically illegal in the 18th century and how an underground material smuggling trade started.

Total rip-off

The homage to ‘Durable’ Swedish clothing style reveals the art of mending over the ages and is counterpointed by the exhibit of distressed clothing in fashion more recently.

From Algots to Acne

The jeans exhibit, ‘Youth Fashion’, highlights the Swedish ‘Algots’, a side zipped jean that roughed its way to the top between 1947 and 1960 when there was a ban on American jeans imports. From Algots to Acne brand jeans of international fame - Sweden, you’ve come a long way baby.

The stunningly imposing Nordiska Museet building is on the leafy island part of Djurgården. Get there by bus, boat, tram or foot from the city centre. And if you are inspired by the jeans exhibit, move on to the Acne flagship store afterwards on Norrmalmstorg.


A part of the official gateway to Sweden