Tuesday, October 09, 2012

Gothenburg choosen to host 2013 World Food Tourism Conference


(Portland, Oregon, USA and Gothenburg, Sweden, October 8, 2012) - The success of Sweden as the new culinary nation continues with the naming of Gothenburg as host city for the World Food Travel Summit in September 2013.

VisitSweden, Göteborg & Co and the West Swedish Tourist Board, together with the World Food Travel Organization, will organize next year's World Food Travel Summit. The event will take place at Gothenburg’s Clarion Hotel Post between 21-24 September 2013. ”This is a big step for Culinary Sweden,” says Ami Hovstadius, Director of the ”Sweden - The New Culinary Nation” program at VisitSweden. ”Swedish food is hot right now and our food culture is spreading world-wide thanks to the media. The fact that Sweden will host an international congress on food tourism is a great honor and shows that Sweden has taken its rightful place on the world map of culinary destinations. This is an opportunity for us to showcase our unique culinary experiences and an impetus for us to develop more programs of interest to hungry travelers,” says Hovstadius.

The theme of next year’s Summit in Gothenburg is ”The New Wave in Food Tourism.” Consumers are more interested than ever in food and increasingly conscious about what they eat. The impact of food on the environment has also become an important topic. Camilla Nyman, Acting CEO of Göteborg & Co., the city’s tourism marketing office, says ”Locally produced commodities such as fish and shellfish are the basic tenet that has underlied the work of Gothenburg and West Sweden for the past several years. Our recognition as the 2012 Food Capital of Sweden has acted as a rally cry to our city and region, and we have increased our focus on our culinary experiences. That Gothenburg has been selected to host the Summit means a lot to us.”

Erik Wolf, Executive Director of the World Food Travel Association, and the founder of the world’s food tourism industry, sees Gothenburg and Sweden as perfect partners to host the World Summit. ”Sweden is an exciting new destination for foodie travelers, yet relatively unknown in the world, despite the quality and tastiness of its cuisine. I'm so glad we chose Gothenburg to host our next World Summit. It's a great city, with history, architecture, proximity to the sea and beautiful landscape, warm and friendly people and the world's most delicious shrimp sandwich. What more could we ask for?” says Wolf.

The goal of the biennial Summit is to create a forum for dialogue and exchange of knowledge and learn about emerging trends in food tourism. ”We want to help our industry to innovate their business models and processes and connect with others with whom they can do business”, says Wolf. The conference is targeted to professionals in the food, beverage, travel and hospitality industries world-wide.Five hundred delegates are expected.The last Summit was held in Halifax, Nova Scotia, Canada in 2010.

For more information, visit www.worldfoodtravel.org or contact:

• World Food Travel Association (formerly the International Culinary Tourism Association) Erik Wolf, Executive Director,  erik@worldfoodtravel.org  (+1) 503-213 3700

• VisitSweden, Anne-Marie Hovstadius, Project Leader, ”Sweden The New Culinary Nation”, ami.hovstadius@visitsweden.com, (+46) 709 99 45 00

• Göteborg & Co, Anders Johansson, anders.johansson@goteborg.com, Press Office,  (+46) 76 011663

• West Sweden Tourism Board, Jill Axelsson, jill.axelsson@vastsverige.com, Manager, Food Tourism, (+46) 708 25 39 55

• Clarion Hotel Post, Sofia Johansson, Marketing Manager, sofia.johansson@choice.se (+46) 705 27 26 20

The World Food Travel Association (WFTA) is the world’s largest trade association on food tourism and the leading authority about the industry. Founded in 2003 as the International Culinary Tourism Association, today the WFTA’s programs in education and development help to preserve and promote the world’s food cultures through travel.

VisitSweden is a communications company that works to promote the brand of Sweden and the Swedish destinations and experiences internationally. Sweden – the new culinary nation is a vision formulated by the Swedish government to promote Swedish cuisine and agriculture. Long, bright spring and summer evenings, diverse produce and creative manufacturing methods, a unique natural environment and world class chefs make Sweden a culinary nation well worth discovering. Visit www.visitsweden.com/food   or

For information regarding press related matters, please contact:

Annika Benjes
Director Public Relations, USA
Phone: +12128859762


Annika Benjes, PR Manager US

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