Thursday, May 27, 2010

News from West Sweden Spring 2010

News from Gothenburg and West Sweden – Spring 2010
With Gothenburg as its gateway, West Sweden is one of Europe’s little-known treasures. Check out the region’s wealth of new events, openings and tours planned for 2010.

Island hopping - The Bohuslän coast consists of more than 8,000 beautiful islands and, from June, a new coastal cruise will be launched between Ellös on Orust Island and Fjällbacka. With coach connections from Gothenburg, Kulturbatarna’s full-board trips run from Ellös and Fjällbacka including visits to traditional fishing communities, a passage through Soten Canal, a morning swim and seaside dining and hotel accommodation.

Romantic breaks – A new wedding theme has been developed for Läckö Castle’s Kitchen Garden ( in tribute to Sweden’s future queen, Crown Princess Victoria, who marries Daniel Westling on 19 June. Available to hire for couples looking to tie the knot in the grounds of the fairytale Baroque castle, the idea for the ‘ultimate wedding scene’ has been put together by designer Simon Irvine and the West Sweden Tourist Board. A region with plenty of opportunities for romantic breaks, Bjertorp Manor (, near Vara, has extended an invitation for the Royal newly-weds to spend their wedding night at the luxury hotel. Other retreats perfect for romantic getaways include historic Thorskogs Grand Manor House, surrounded by forests, 40km from Gothenburg (

Tree House highlife – With towers and pinnacles like a fairytale castle, new tree house accommodation is set to open this summer. Named Seventh Heaven and built in a large oak tree, it will be the latest addition to the popular tree house hotel at Islanna Café & Lantkok, Ugglum, where guests can relax up among the trees and dine in the cosy restaurant-cafe. Seventh Heaven’s large balcony will enable guests to sleep under the stars in they wish, hear the sounds of the forest and perhaps see an elk.

Kosterhavet experiences - A range of new packages enabling visitors to experience Kosterhavet, Sweden’s new and first marine national park, are available to book at They include a kayaking weekend among the islands; a seal safari; a beach-based guided tour of Kosterhavet’s marine life; an exploration of South Koster island by bike; and a day-long walk from meadows to cliffs to beaches.

Oyster opening – Chefs from across the Nordic region will battle it out to become the speediest opener during the popular, annual Nordic Oyster Opening Championships in Grebbestad, on 1 May. As part of a number of activities celebrating the special mollusc, besides watching the opening action visitors can join oyster safaris to taste oysters straight from the sea and experience how the delicacy is harvested.

Grand Prix first - The Swedish Grand Prix of power boating, the first event of its kind to be held in Sweden, will take place at Uddevalla, August 6-8. The Class 1 Offshore World Cup competition will bring the heavyweights of the power boating world to the Swedish west coast, an hour north of Gothenburg. Exhilarating entertainment for all the family.

 What's going on in Gothenburg?

The Gothenburg Wheel - A major Gothenburg landmark and tourist attraction opens in May when a 60m Ferris wheel is erected on Kanaltorget square, next to the Gothenburg Opera House and the foot of Avenyn, the main city street. With 42 capsules and a ride lasting 3-4 revolutions and 12-15 minutes, the Gothenburg Wheel will give visitors a brand new perspective of the city.

Sights by train - Stinsen Sightseeing, a new train for visitors, will take its first trip around Gothenburg on 30 April. The train will connect the new Gothenburg Wheel and the East Indiaman ship while travelling past sights such the Feskekörka ‘fish church’. Available as part of the Gothenburg Pass - giving access to the city’s top attractions and bookable online at - the 35-minute journey comes with English commentary and hop-on/hop-off alternatives. The seasonal service runs until October 3.

Amusement park quick pass - Avoid queues and save time at Liseberg Amusement Park this summer with the new Quick Pass. Buy a Ride Pass online for any of the five most popular attractions – including the wooden Balder rollercoaster – and reserve your ride for free so that, at the pre-booked time, you can walk straight onto the platform.

Way Out West – the eco-friendly music festival takes place in Gothenburg’s main park, with club nights in venues around the city, from August 12-14. See some of the world’s biggest stars alongside emerging talent at an event with environmental certification for organic food, recycling, the use of wind energy, eco friendly transportation and accommodation for artists. Confirmed acts for 2010 include Paul Weller, Q-Tip and Surfer Blood.


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Annika Benjes
Director Public Relations, USA
Phone: +12128859762

Annika Benjes, PR Manager US

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