Monday, July 20, 2009

Win your Dream Vacation to West Sweden

VisitSweden today announced the launch of www.carplusvacation.com. Create and Submit an Ideal Vacation Itinerary in West Sweden at the website for a Chance to Win Your Trip For Two. 

VisitSweden today announced the launch of www.carplusvacation.com, a joint effort with Volvo Cars North America and West Sweden Tourist Board, offering visitors a chance to win a one week trip for two to West Sweden complete with accommodation, meals, activities as well as a loaner car courtesy of Volvo. The lucky winner will also get two return tickets from the US courtesy of SAS, the leading carrier to Scandinavia. Visitors can register and use the trip planner to create their dream itinerary while exploring what West Sweden has to offer. By submitting their itinerary visitors are automatically entered in a sweepstakes where the winner will get to experience the vacation of a lifetime for free.

"West Sweden is a hidden gem among tourist destinations," said Ann-Charlotte Carlsson, West Sweden Tourist Board. "Here you can experience everything from lobster safaris to fine dining at Michelin starred restaurants, exquisite landscapes and exciting nightlife. We developed the trip planner in order to give people a chance to explore what we have to offer from their desktops."

The web site also offers information about Volvo's Overseas Delivery Program in which visitors can purchase a new Volvo at an attractive price and get a vacation included in the price. Volvo will provide two complimentary airline tickets to Gothenburg, Sweden, where customers pick up their new car directly from the Volvo factory. They can then head out on a road trip and simply drop off the car and Volvo will ship it back to the United States for free. 

  "Volvo and West Sweden have a long history together," said Anders Robertson, Manager, Overseas Delivery and Vehicle Programs, Volvo Cars of North America. "We want to offer our customers a chance to experience the unique place and culture where their car comes from. The partnership with West Sweden Tourist Board and Visit Sweden provides an excellent opportunity to let people experience the beauty of West Sweden through the windshield of a Volvo!"

The contest will be open from July 20 to September 1st at www.carplusvacation.com

For information regarding press related matters, please contact:

Annika Benjes
Director Public Relations, USA
Phone: +12128859762

annika.benjes@visitsweden.com

Annika Benjes, PR Manager US

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