Wednesday, June 24, 2009

Seven Best Experiences

Seven best experiences in Sweden nominated

The Skansen zoo and open-air museum, Åre/Skistar, Säfsen Resort, Häckeberga Castle, the Vasa Museum, the Millennium Tour city walking tour and Wilderness in Värmland are the seven best experiences in Sweden. This is according to French, German, British, Dutch, Italian, Russian and American tour operators. A decision will be made on  October 22, as to which one will receive the “Best Experience in Sweden” award.

The international “TRIP Global Award” will be presented for the second time this year to the “Best Experience in Sweden.” Last year’s winner was the Ice Hotel. The initiators of the award are the Swedish Travel and Tourist Industry Federation, in cooperation with Visit Sweden. The aim is to establish what experiences foreign visitors want to book through tour operators and to highlight those who offer Sweden’s best experience.

“The nominations reflect the global demand for experiences related to winter, wilderness and nature. What we as Swedes take for granted turns out to be exotic experiences for our foreign visitors. It is exciting that the walking tour of the city known as the Millennium Tour is nominated since it shows a new trend in which Swedish literary successes are also attracting visitors to Sweden,” says Jan Lundin, CEO, Swedish Travel and Tourist Industry Federation.

The selection process was expanded from five to seven key foreign markets for Sweden: Germany, the Netherlands, Italy, France, the UK, Russia and the US. The jury was appointed by Visit Sweden and comprises tour operators from each country, with a total of 35 operators participating.

“The tour operators’ selection shows what is popular in Sweden for many travellers. Through our foreign offices, we can directly identify what the local tour operators prioritize, such as a high level of service, the right hotel standard and a focus on customer satisfaction,” says Thomas Brühl, CEO of Visit Sweden.

During the Swedish Travel and Tourism Gala on  October 22, it will be announced who has won the TRIP Global Award and will be named “Best Experience in Sweden.” The foreign tour operators will be present, as will the ambassador to each of the countries. The industry award, the TRIP Award, and the Grand Tourism Award, will also be presented during the gala.

The Swedish Travel and Tourism Gala is an annual inspiration and knowledge day, with a conference, award ceremonies and gala dinner. The Gala was established as a meeting place for the industry’s players and associates. 
 
For further information, contact:
Jan Lundin, CEO, Swedish Travel and Tourist Industry Federation, RTS

Lotta Thiringer, Area Director US, VisitSweden

*TRIP = Travel Industry in Progress

RTS the Swedish Travel and Tourist Industry Federation, is a business organisation that operates business and development projects in partnership with players from the private and public sectors. The objective is to stimulate increased entrepreneurship and enterprise to build a common market for players in the travel and tourism industry. RTS’s members represent more than 1,500 companies operating within the travel and tourism industry.

Visit Sweden is a marketing and communications company, whose aim is to promote Sweden internationally as a travel and tourism destination and to market the Sweden brand. The company has a thorough understanding of our target groups, as well as the channels through which to reach them and the messages to communicate. Visit Sweden aims to contribute to the improved profitability of the Swedish travel and tourism industry and to increased revenue and wealth for Sweden as a whole. VisitSweden, formerly the Swedish Travel & Tourism Council, was founded in 1995 and is owned jointly by the Swedish state and Swedish tourism industry. Swedish tourism is responsible for 2.81% of GDP, has a turnover of SEK 236 billion and employs 160,000 people. The export value of the industry is SEK 87.6 billion. (Source: NUTEK, 2007).

For information regarding press related matters, please contact:

Annika Benjes
Director Public Relations, USA
Phone: +12128859762

annika.benjes@visitsweden.com

Annika Benjes, PR Manager US

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