Friday, January 22, 2010

City of Stockholm Announces Big Plans

The City of Stockholm has announced big plans to celebrate the royal wedding of Crown Princess Victoria to Mr. Daniel Westling next summer. City planners have put together a dynamic two-week festival leading up to the couple's June 19, 2010, wedding in Stockholm, Sweden.

 “Love Stockholm 2010” will run June 6-20, and commences on Sweden’s National Day, June 6. The festival intertwines the joys of love with the Swedish capital’s engaging culture. For a fortnight Stockholm’s streets and squares will bustle with music, art, culture, food, fashion, design, and history.  Happenings at “Love Stockholm 2010” will include concerts and singing performances at Kungsträdgården, a special children’s program, poetic love celebrations with art and culture along Strandvägen, a Stockholm of the future exhibit, and much more. It is a venue for Stockholmers and visiting tourists to celebrate together.

Princess Victoria and Daniel’s wedding and the preceding festival are expected to attract approximately 2 million visitors and television viewers – comparable to the Olympic Games or World Championships – to Stockholm. Retail revenue for the combined events is estimated to be exceed SEK 2.5 billion.

“The royal wedding is an opportunity to show the entire world just how beautiful – and environmentally inclusive – our city is,” says Stockholm Mayor Sten Nordin. “The City of Stockholm strives to combine a sustainable and good urban environment with growth.” In recognition of this successful endeavor Stockholm earned the European Commission’s “Europe’s Green Capital 2010” award, the first of its kind; and Stockholm was recently named the “Best Municipality for Quality” in Sweden.
 

For information regarding press related matters, please contact:

Annika Benjes
Director Public Relations, USA
Phone: +12128859762

annika.benjes@visitsweden.com

Annika Benjes, PR Manager US

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