Friday, January 04, 2008

Sweden is buzzing in 2008

Sweden will host some of the best events of 2008, in a heady mixture of sports, culture, the arts and design.

In February Stockholm will host Stockholm International Fairs, the world’s largest Nordic design show. March sees the ISU World Figure Skating Championships coming to the Scandinavium Area in Göteborg, while in June the whole of Sweden will celebrate Midsummer as only Swedes know how. Meanwhile, Europride 2008 will put its best foot forward and the weeklong festivities kick off at the end of July in Stockholm.

New Travel Brochure
Read all about Sweden in the new Sweden brochure which also acts as an invaluable tour guide when planning a trip to Sweden. Along with regional highlights, major attractions, sites and activities, general facts, there is a listing of tour operators and travel products. Then there are great stories that provide an up-close look at travel and life in our beautiful country of Sweden.

Sweden’s World Class Capital to Host Largest Rainbow Event in Europe
Stockholm will turn all colors of the rainbow when it hosts the EuroPride event for the second time in 10 years. From July 25-August 3, 2008 the world class capital will celebrate the lives of homosexuals, bisexual and transgender with a festival full of sporting and artistic events, live music, special club nights, Mardi Gras-style parade and other performances.

House of Sweden in Washington, DC
“Discover Sweden – Welcome to My Home Country” at House of Sweden in  the Swedish Embassy in Washington, D.C. will surely inspire travelers to visit with its cultural emersion into things Swedish.  The exhibition, which runs from April 2 - June 6, 2008, is designed to educate potential travelers about the progressive nature of this Scandinavian country that nurtures a sophisticated culture and values openness and honesty. The exhibit will also serve as a platform for events and meetings that highlight Sweden-USA relations.
For further information, please contact: Annika Benjes, Director Public Relations:
Phone:               212 885 9762        (media only)
              212-885 9700        (for the consumers)
Southern Sweden
Skåne is a province of contrasts: a bit Swedish, a bit Danish, but most of all – Skånia. Bordering on three seas, the coast is never far away. Here, flat land meets forests. You’ll find castles and cottages, medieval alleys and big city life. Put yourself in the middle of Skåne and you have about 60 golf courses within a 50 minute drive. And if you are a “foodie” Skåne is the right place serving the best of Swedish food.

For information regarding press related matters, please contact:

Annika Benjes
Director Public Relations, USA
Phone: +12128859762

Annika Benjes, PR Manager US

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