Wednesday, October 05, 2011

A Swedish Christmas comes to Harrods

The innovative and unusual flavours of Sweden arrive in London on 3 October.

19 September 2011 - This winter, Harrods is launching an exclusive range of Swedish products, many of which will be completely new to the UK. The array of Swedish treats will be available from 3 October 2011 up until Christmas, with limited edition Swedish dishes also on the menu at the Sea Grill restaurant.

One of Europe’s up and coming food destinations, Sweden is known for its unique and diverse set of pure natural ingredients, including berries, seafood and game. The delicious range available in the Food Halls includes Almnäs Tegel, a delicious mature cheese, Kalix Löjrom, caviar from the tiny whitefish living in the Gulf of Bothnia and an organic lingonberry jam.

For those who want to try some of the ingredients in action, the Sea Grill will also be serving two dishes created by Alexander Meier, the head chef at Swedish Lapland’s renowned ICEHOTEL between 3 and 19 October 2011. An innovative take on traditional Swedish food, the dishes will be Arctic char with dill butter, asparagus and morel cassolette, fried cherry tomatoes and assorted crayfish and King crab mousseline with candied tomatoes, clams, lingonberry vinaigrette and autumn salad.

To taste these gorgeous ingredients and recipes in their native environment, fly direct to the ICEHOTEL in Swedish Lapland this winter with the experts Discover the World (www.discover-the-world.co.uk/icehotel), three night trips from £1,093 per person.

- Ends -

Notes to Editors:

The delicacies to be found at Harrods will include:

Almnäs Tegel

This delicious mature cheese from Almnäs Bruk resembles the bricks of the farm’s 18th century manor house. As the bricks dried in the sun, children ran over them and left their footprints. This child’s footprint is now imprinted in the rind of every cheese. A firm and flavoursome cheese, matured for between 12 and 24 months, Almnäs Tegel is part way between gruyère and parmesan.

Kalix Löjrom

This deep reddish gold caviar comes from the tiny whitefish living in the Gulf of Bothnia, an archipelago off the coast of Swedish Lapland. Its unique habitat of brackish water gives it a delicious, fresh taste and startling colour that is incomparable to any other.

Lingonberry reindeer shaped crispbread

These cute reindeer shaped crispbreads are made with lingonberries, one of Sweden’s most celebrated berries. The juicy red lingonberry has a pleasant sharp taste that tingles on your tongue and makes a wonderfully seasonal addition to traditional Swedish crispbreads from Knack & Brack.

Organic reduced sugar lingonberry jam

Almost unheard of in the UK, the lingonberry is a staple food in Sweden. The berries are prolific in Sweden’s inland forests and jam is the traditional method of preparing them as it is full of vitamin C and keeps well. Although it can be eaten on toast or in porridge, the Swedes eat lingonberry jam alongside savoury foods such as meatballs, mashed potato, black pudding and fried mackerel.

Wild boar salami with chilli and green pepper

Produced by Koberg Vilt, this product is a traditional Swedish smoked sausage with a tasty modern twist. The wild boar is from the Koberg estate in West Sweden, just north of Gothenburg, and is renowned for its excellent quality and traditional methods of production. The gorgeous packaging also makes it look as good as it tastes!

The ICEHOTEL

22 years on from its inception, the ICEHOTEL remains famous the world over as the original hotel carved from ice each year by an international team of artists and sculptors and boasts some of Sweden’s best cuisine. Discover the World has been specialising in holidays to the Nordic region for nearly 30 years and is the world’s leading specialist to the ICEHOTEL. This winter, there are also high chances of witnessing the stunning Northern Lights, thanks to the Solar Maximum period we are in for the next two years.

Discover the World offers a three night trip to Swedish Lapland including return direct flights, one night at the Abisko Mountain Station located at the foot of the Abisko Sky Station offering excellent Northern Lights viewing from an outside deck area and panoramic windows, and two nights at the luxury ICEHOTEL, including one night in a Snow Room and one night in a Warm Room.

This three night stay between December 2011 and February 2012 starts from £1,260.

For more information or to book, visit www.discover-the-world.co.uk/icehotel or call 01737 218801

For further press information on Swedish food, please contact:

Malin Nyberg, PR Manager at VisitSweden

Telephone: +44 (0)20 7870 5604

malin.nyberg@visitsweden.com

or

Ruth Haffenden, Sara Whines, Mathura Premaruban or Angela Maini at Four bgb

ruth.haffenden@fourbgb.com

sara.whines@fourbgb.com

mathura.premaruban@fourbgb.com

angela.maini@fourbgb.com

Telephone: 0870 626 9000

For further press information on Harrods, please contact:

Jess Armstrong at Harrods

Jess.armstrong@harrods.com

Telephone: 020 7893 8155

For more information please contact:

Philippa Sutton

PR-Manager UK

Phone: +44 (0)20 7870 5604

philippa.sutton@visitsweden.com

 Philippa Sutton, PR Manager UK

Photo: Jacob Fridholm

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