Welcome to the VisitSweden press room for the United Kingdom.

Here you can find our latest press releases and news, gain access to images and videos and get inspired.

Whether you’re seeking a lively metropolis, breathtaking landscapes or cultural heritage, Sweden offers a wealth of inspiration. Its unique blend of traditional charm and contemporary innovation makes it one of Europe’s most diverse destinations and contrary to belief, Sweden is not as expensive as people think and offers fantastic value for money.

For more information on Sweden, please contact Malin Nyberg (maternity cover for Philippa Sutton), PR Manager at VisitSweden UK on tel. +44 (0)20 7870 5604 or email malin.nyberg@visitsweden.com