image Sweden´s official website for tourism and travel information October 2012

Green Sweden, artisan food and a party for a goose

Walking, cycling, rail travel and public transport are the greenest ways of getting around Sweden. We’re not suggesting that you walk or cycle from the sandy beaches of the south to the wilds of Arctic Sweden (not a bad idea though…), but you can make your carbon footprint much smaller by choosing green travel options.
This month we're also focusing on Swedish artisan food here in the UK. Don't miss our pop-up food events at The Truman Brewery in East London!

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image Mushroom pickingJonas Overödder/

Sweden-Rich in its history, confident in its future

Nordic gastronomy is today the very focus of attention for the international food media. Sweden, along with the other Nordic countries, offers a refuge of clean, unspoiled nature, as well as the taste of contemporary exoticism.

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image Nature’s Best arrangement Brunkulla Gård, JämtlandTina Stafrén/

Green Sweden - where to stay

Sweden is a natural wonder. Big claim, but is it true? How about those Northern Lights at Abisko National Park? Or a lobster ‘safari’ on Sweden’s West Coast? Get your head around floating at a snail’s pace down the Klarälven river on a timber raft. Yes, it is true and you can help keep it that way by choosing green accommodation when you visit.

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image Sami hand craftLars Thulin/Johnér

Sápmi and the Sami

The land of the Sami, called Sápmi in their own language (parts of it also known as ‘Lapland’), spans Arctic Sweden, Norway, Finland and Russia. The Sami are one of the world’s indigenous people with their own language, culture and customs that differ from the societies around them.

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image Nature's Best arrangement JokkmokkguidernaJokkmokkguiderna/

Eco tourism in Sweden

Following Australia’s lead, Sweden was the second country in the world to introduce an eco-tourism charter. Sweden also set up ‘Nature’s Best’, Europe’s first eco-label that assures the quality of around 147 tours run by its 87 eco-certified tour operators around the country.

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image Geese in Skå

St. Martin’s Day or Mårten Gås

Celebrated on 10th November, this goose party involves beak to tail eating; all parts of the goose are used. Start with the svartsoppa, black soup, a broth of goose blood seasoned with fruit pureés, spirits, cloves and ginger and move on to the delicious goose served with goose offal dishes, goose-liver sausage, stewed prunes and potatoes.

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Experience the Northern Lights in Sweden with SAS
Sweden is one of the best places to see the Northern Lights. NASA has predicted that 2012 will have the best conditions in decades to see this natural wonder. Fly to the Northern Lights with SAS, Europe's most punctual airline* 


Artisan Swedish food comes to London
Your chance to experience the unique food from three exciting regions in Sweden!
East London’s Truman Brewery will be turned into a traditional ‘Red Cottage’ to showcase Sweden’s artisanal produce from the regions of Gothenburg/West Sweden, Skåne and Luleå in Swedish Lapland. Sign up here

*Source: 2009,2010 & 2011

Explore Sweden this winter with SAS

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