Sweden Beyond the Fiction

Why Are They So Stylish? How Swedes Got That Way

Åhlens City

ens/SVB

Many a visitor to Sweden has commented on how stylish the average Swede seems to be. Indeed, in terms of clothing, interior design and even buildings and streets, Sweden is remarkable for its proliferation of elegant, simple design; and not just among the trendy and the affluent.

Why are they so stylish?

Explore the Country Beyond the Fiction

By now millions of Americans have already visited Sweden through books and movies such as The Girl with the Dragon Tattoo or Let the Right One In.

But is Sweden really as dark as the latest wave of Swedish crime fiction leads you to believe?

This website will answer that and many more questions fans of Swedish crime fiction may ask themselves.

Coffee Culture

Café and bakery Xoko in Stockholm

Nicho Södling/VisitSweden

While Americans take theirs to go and Italians like it standing by the counter, Swedes prefer it nice and slow. Coffee is indeed the lifeblood of Sweden, the average citizen drinks nearly four cups a day.

Swedish Society

Parental leave

Martin Svalander/imagebank.sweden.se

Big, strong and feminist – this is a prevalent Swedish masculine ideal. The modern Swedish man is progressive and does his fair share of housework.

Millennium Tour

Bellmansgatan in Stockholm, Mikael Blomkvists home

Kristina Gellerstedt/Stockholms stadsmuseeum

Stockholm has always had its appeal, but the incredible success of Stieg Larsson’s Millennium Trilogy has made the city more popular than ever.

Behind the Scenes

Joel Kinnaman in the Swedish film ”Snabba Cash”

Lena Garnold/Nordisk Film