Sweden - Beyond the Fiction

Swedish Fashion Doesn’t Look Back

Swedish fashion brand Odd Molly

Odd Molly/oddmolly.se

Sweden is seen internationally as embodying all that is best about Scandinavian design. As with so many aspects of life, Swedes tend to take a practical approach to what they wear, but this doesn’t mean there is any lack of creativity.

© Jeppe Wikström/ Stockholm Visitors Board