Presented by Embassy of Sweden and Consulate General of Sweden in New York
Embassy of Sweden
Sweden is seen internationally as embodying all that is best about Scandinavian design. As with so many aspects of life, Swedes tend to take a practical approach to what they wear, but this doesn’t mean there is any lack of creativity.
If one had to pinpoint the Swedish aesthetic, it might look something like this: Clean lines, minimal decoration and natural materials, accented by high-quality printed fabrics.
Sweden is seen internationally as embodying all that is best about Scandinavian design. This style – often referred to as minimalist – developed during the Second World War.
‘Less is more’ accurately describes much of Swedish fashion. There’s a fondness for discreet colors and a pared-down, refined look.
Sweden has a reputation for modernity, design and innovation. Is it something in the water, or are there systemic reasons for this consistent success?
Solvatten uses solar energy to treat water and provide clean water for domestic use to the 1.1 billion people on earth who lack access to clean drinking water.
An invisible bike helmet. Sound impossible? Anna Haupt and Terese Alstin were studying industrial design when they developed Hövding.
Malmö is Sweden’s third largest city, in the past ten years it has remade itself from a formerly industrial town in decline, to a hotbed for young innovation.
Camilla Läckberg/Bingo Rimér
Camilla Läckberg is the mediagenic queen of contemporary Swedish crime fiction.
How does the fictional Sweden measure up to reality? If anyone ought to know it would be Mr Bodström, lawyer, former Minister of Justice, and–yes–crime writer.
Courtesy of Pegasus Books
If you come to Stockholm in search of Stieg Larsson's dark world you may be disappointed. Violent crime rates in Sweden are in fact very low.
Conspicuous consumption and bald monetary ambition; The Stockholm of Jens Lapidus' novels is a far cry from tourist pamphlets.
Join us on a journey through the darker, but fictional sides of Sweden – as seen and described by the numerous Swedish crime authors.
Stieg Larsson’s wildly popular Millennium trilogy has been taking the world by storm — but the author, who died before the release of the books, would have been a reluctant celebrity.
Restaurant Mathias Dahlgren/Grand Hotel
Mathias Dahlgren is one of the brightest stars of the New Nordic Cuisine movement. Read what he has to say about his work and culinary philosophy.
Embassy of Sweden
As the ambassador’s private chef, Johansson is Sweden’s culinary representative in Washington D.C.
First-time visitors to Sweden are typically struck by the country’s progressiveness and the Swedish people's fondness for their history, heritage, customs and traditions.
Many a visitor to Sweden has commented on how stylish the average Swede seems to be.
While Americans take theirs to go and Italians like it standing by the counter, Swedes prefer it nice and slow. Coffee is indeed the lifeblood of Sweden, the average citizen drinks nearly four cups a day.
Big, strong and feminist – this is a prevalent Swedish masculine ideal. The modern Swedish man is progressive and does his fair share of housework.
Lena Garnold/Nordisk Film
Swedish film has a strong position in the world today. What are the elements that translate so well into the backdrops of international cinema?
© Jeppe Wikström/ Stockholm Visitors Board