Northern light in Swedish Lapland (Photo: Fredrik Broman/ Winter in Jämtland (Photo: Niclas Vestefjell/ Winter in Stockholm (Photo: Henrik Trygg/ Winter in Gothenburg (Photo: Dino Soldin/Göteborg & Co) Winter in Southern Sweden (Photo: Michael Jönsson/Johnér) Winter in Malmö (Photo: Werner Nystrand/Malmö Turism)

Welcome to Sweden is Sweden’s official travel and tourist information web site. Search for holiday and hotel information, images of Sweden and its culture. Find city breaks in Stockholm, Gothenburg and Malmö, trips to Swedish Lapland and many other destinations in Sweden.

Dog sledding in Swedish Lapland

Swedish Lapland

Swedish Lapland in Northern Sweden is a place of wild foods, extreme weather, cultural links to its indigenous peoples and diverse geography. Luleå and the surrounding wilderness overlook the northernmost Gulf of Bothnia. In winter its waters freeze over connecting the archipelago with the mainland.

Find Your Swede

Find Your Swede

"Find Your Swede” is an initiative by VisitSweden with the aim of showing you a different Sweden beyond guidebooks and glossy pictures – through the eyes of the people who live here. Take a look, and prepare to experience a new side of Sweden – and maybe a new side of yourself!

Lookout from Skierffe, Rapadalen in Swedish Lapland

Sweden’s national parks

Swedish forest, mountain and marine national parks and a whole lot of wild Swedish adventure.

Icehotel in Jukkasjärvi, Swedish Lapland


Eat off ice plates, drink from ice glasses and sleep in -5C in a hotel made of ice and snow in the depths of Swedish Lapland. ICEHOTEL has been built from the ice from Torne river every winter for the past 25 years now.

The Bridge

If you are a fan of Nordic-noir TV series The Bridge then find out more about The Bridge, or Örsesund Bridge, the symbolic setting for the Nordic-noir tv series and about Malmö in Skåne.

Northern light in Swedish Lapland

The Northern Lights

The Northern Lights. Aurora Borealis. Or norrsken in Swedish. The biggest, brightest, unearthly heavenly illuminations happen only in the northern hemisphere. And one of the best places anywhere to see them is in Swedish Lapland.

Bridge of Motala

Information from the Swedish Transport Agency: Sweden’s congestion taxes and bridge tolls

In Sweden both Swedish and foreign-registered vehicles pay congestion taxes in Stockholm and Gothenburg and bridge tolls in Motala and Sundsvall. 

Sweden Magazine 2016

Inspiration from Sweden

Welcome to the 2016 edition of the Sweden Magazine! Read it online, download it, or order a copy.

Upcoming events in Sweden Bookable accomodation

  • Göteborg International Film Festival29 January - 08 February
  • Göteborg Boat Show06 February - 14 February
  • World Rally Championship in Sweden11 February - 14 February
  • Stockholm Art Week17 April - 24 April
  • Walpurgis celebration at Skansen30 April
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