Summer in Sarek, Swedish Lapland (Photo: Peter Cairns/ Naturbyn ecovillage in Central Sweden (Photo: Jacque de Villiers/ Royal Palace in Stockholm (Photo: Ola Ericson/ Typical red cottages in Småland, Southern Sweden (Photo: John Kimmich-Javier) Harbour of Gothenburg (Photo: Göran Assner/ Möllevångstorget in Malmö (Photo: Leif Johansson/

Welcome to Sweden is Sweden’s official travel and tourist information web site. Search for holiday and hotel information, images of Sweden and its culture. Find city breaks in Stockholm, Gothenburg and Malmö, trips to Swedish Lapland and many other destinations in Sweden.

Find Your Swede

Find Your Swede

"Find Your Swede” is an initiative by VisitSweden with the aim of showing you a different Sweden beyond guidebooks and glossy pictures – through the eyes of the people who live here. Take a look, and prepare to experience a new side of Sweden – and maybe a new side of yourself!

Swedish cinnamon bun

Cinnamon buns

4 October is the Cinnamon bun day and Sweden will celebrate its most famous bun, the Kanelbulle. Why not try to make them yourself at home?

Bear watching with Vargas, Hälsingland

Wildlife watching in Sweden

Sweden is home to some magnificent wild animals such as brown bears, wolves and moose, as well as an interesting bird and butterfly fauna. 

The Bridge

If you are a fan of Nordic-noir TV series The Bridge come and meet us at Nordicana at Troxy in London this weekend! Find out more about The Bridge, or Örsesund Bridge, the symbolic setting for theNordic-noir tv series and about Malmö in Skåne.

Vintage shopping in Stockholm, “Herr Judit”


Vintage and cult classics in Stockholm’s SoFo


Lobster Safari in West Sweden

Food trips, events and experiences in West Sweden

Are you so loopy about lobster that you’ll join us on a lobster safari? Want to worship at a fish church? Or forage the deep, dark forests of Dalsland for berries and mushrooms. Let your food trip to West Sweden begin.

Bridge of Motala

Information from the Swedish Transport Agency: Sweden’s congestion taxes and bridge tolls

In Sweden both Swedish and foreign-registered vehicles pay congestion taxes in Stockholm and Gothenburg and bridge tolls in Motala and Sundsvall. 

Sweden Magazine 2015

Inspiration from Sweden

Welcome to the 2015 edition of the Sweden Magazine! Read it online, download it, or order a copy.

Upcoming events in Sweden Bookable accomodation

  • Lucia celebration at Skansen13 December - 15 December
  • Göteborg International Biennial for Contemporary Art12 September - 22 November
  • Lights in Alingsås25 September - 01 November
  • Trainee Day - Stockholm02 October
  • Cinnamon Bun Day04 October
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