Swedish Design

Walk the streets of any major city in Sweden; Stockholm, Gothenburg or Malmö, and then tell us that Swedes aren’t trendy in their functional but thoroughly modern rags – discreet colours, understated, functional – and cool. A bit like Swedish design textiles, furniture, household objects and glassware – you’ll find the same practical, democratic, aesthetic, natural and increasingly sustainable approach to design. In Sweden, design is synonymous with ‘lifestyle’.

  • Different Swedish design at Designtorget store
  • Nudie one of many Swedish jeans design labels
  • Svenskt Tenn at Strandvägen in Stockholm
  • Traditional Sami jewellery

Different Swedish design at Designtorget store

Design and fashion in the city

Heard of H&M and IKEA? Swedish. Acne, J. Lindberg, WESC, Filippa K, House of Dagmar. Swedish. Or Spotify (music for the masses), Svenskt Tenn, Bruno Mathsson, Carl Malmsten, Kosta Boda and Orrefors glassware. All Swedish, or Swedes. But enough with the name-dropping, what and where to shop for design goodies? Here’s a quick guide.


Look out for; Acne, Filippa K, J Lindberg, Nudie Jeans, Cheap Monday, WE, WESC and Weekday on the high streets of Stockholm (City, Östermalm and Södermalm districts), Gothenburg (Nordstan, Innerstaden, Avenyn and Haga districts) and Malmö (Stortorget and Lilla Torget, through Södergatan and south along Södra Förstadsgatan.

For Gothenburg and Malmö follow the directions above and browse the many shops and stores selling fine Swedish design.

Interiors and household

For unique handcrafted household goods from all over Sweden go to the Svensk Slöjd store at Nybrogatan 23 in Stockholm. Other good stores on this street include Designtorget, featuring new Swedish designers and their designs and Nordiska Galleriet  at Nybrogatan 11 selling furniture and lighting from Nordic and international designers.
Want elegant and boldly patterned interior design? Then go to legendary Swedish interior design shop Svenskt Tenn at Strandvägen 5 in Stockholm.

For complete immersion in famous Swedish artglass and glassware look no further than the Kingdom of Crystal in the province of Småland. Visit the glassworks and glass studios, blow your own glass and stay in the Kosta Boda Art Hotel featuring a glass bar and oodles of glass artwork.

Shopping in Sweden? Then you need to know about the fika – a Swedish institution. Break often for cinnamon rolls, sandwiches and biscuits, accompanied by coffee or tea. Wouldn’t want to spoil your shopping trip by going hungry, would you?


A part of the official gateway to Sweden