All about VisitSweden

Owner and copyright

All materials contained on this site are protected by Swedish copyright law and may not be reproduced, transmitted, displayed, published or broadcast without the prior written permission from
Photos or illustrations may not be reused in any context.

You may not alter or remove any trademark, copyright or other notice from copies of the content.
Copyright VisitSweden. All rights reserved.

To obtain permission to use materials, please submit a written request to
Describe the material you wish to use and the nature of its intended use.
Please include the web address of the material you're interested in.
Owner and in charge of the management of  this website
Box 3030
103 61 Stockholm


A part of the official Gateway to Sweden is part of -  the official portal for general information about Sweden. VisitSweden is one of five Swedish organizations with overall responsibility for providing information about Sweden to other countries. The other organisations are Invest in Sweden Agency, the Swedish Government Offices including the Foreign Ministry, the Swedish Institute and the Swedish Trade Council.

Technical information is built on Swedish technology with the content management system EPiServer. It is developed and tested for Microsoft Explorer and the Windows and Macintosh platforms. has also been tested for Microsoft Explorer 5.5 and higher. is optimized to work with a screen resolution of 800x600 pxl or higher.
Content is providing information about Sweden in following languages:
• Danish 
• Norwegian 
• Finnish
• German 
• English
• French 
• Italian
• Dutch  
• Estonian
• Russian
The sections Meeting Planner and Press are presented in English.

The editorial content is presented in four main categories
Where to go – The Swedish regions in a geographical presentation of Northern, Central and Southern Sweden.
Each and every county, within the specific areas, are presented by an article and linked to the Regional websites.

What to do – Contains articles about activities, sights, events etc.

Where to stay – is a presentation of the variety of accommodation in Sweden, from camping to Manor Houses.

Travel Guide – is a collection of facts a visitor to Sweden will find useful, e.g. how to travel to Sweden from a specific country, how to travel within Sweden, currency and similar practical information specific for the destination Sweden.
The top navigation contains an interactive map of Sweden, and a search-function.


Linking policies

Each page published on the website has a number of related information. There are recommended links, links within the website content, commercial links and banners.
The recommended links are links that are relevant to the information provided on the page presented, which also add value for the visitor. It might be a region, a destination, a product, a carrier or a non tourism business. These links are decided by the content manager or the editor in charge for the page or section.
When linking to we recommend that you always use the name VisitSweden or

Use no logos or pictures in combination with the name without a prior contact with us.


Advertising on

There are basically three ways to use for commercial advertising

- Articles

- Banners

- Links


Contact us for more information and pricelist




As a consequence of the new Swedish law on electronic communications (SFS 2003:389), we will explain below how uses cookies.


A cookie is a small text file stored on your computer containing information. In technical terms, cookies can be divided into two types. One type saves a file permanently on your computer. The other is not stored permanently on your computer, but instead disappears when you close your web browser. The latter type is called session cookies and is used at A session cookie is a randomly generated ID that identifies a web browser during your visit to a website, so the latter does not need to store information for many different users.
The cookies used at are not used for storing sensitive information for the purpose of recording your behavior or for any other purpose that might threaten your privacy or security.
By changing the settings on your web browser, you can avoid receiving cookies. How you shut off cookies depends on what web browser you are using. Read the "Help" or equivalent menu on your web browser for instructions.


A part of the official gateway to Sweden