Welcome to the press room

This is where you can find our latest press releases and be able to gain access to our image bank. By contacting the PR Manager in your local area you will receive personalized advice and tips when planning a press trip to Sweden. Our PR Managers can also help with the right contacts and offer press service such as tips and ideas for articles and research about Sweden as a travel destination and Swedish tourism.


View over Strandvägen in Stockholm

Image Bank Sweden

Royalty-free images of Sweden for publication in foreign media.

Swedish Press room - Photo: Peter Rutherhagen/Johnér

Swedish Press room

or Swedish media about marketing of Sweden as a destination. 


Upcoming events in Sweden Bookable accomodation

  • Power of Fashion - 300 years of clothing01 January - 31 December
  • Umeå - European Capital of Culture 201401 January - 29 January
  • Swedish Sin - Exhibition22 May - 18 January
  • TaubeSpelen - Music Festival12 July - 13 July
  • Survival Kit Umeå20 September - 19 October
Show all events
A part of the official gateway to Sweden