Natural Paradise
We Swedes have the increasingly exclusive privilege of living in a country where nature is still greater than humans – where everyone has easy access to priceless luxuries such as open space, fresh air, clean water, tranquillity and silence, as well as an abundance of natural beauty everywhere in the country.
Welcome to the good, the beautiful and the wild.
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Hiking and trekking
Abisko National Park, Bergslagen, Gotland island, the High Coast, Laponia – a UNESCO World Heritage site and Sarek National Park are legends among hikers and trekkers around the world!
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Ice for the extreme
The scope of winter activities goes beyond cross-country skiing and turning figures of eight on the ice — activities like Kitewing, ice yachting and tour skating are becoming popular on Sweden’s many lakes, while more and more climbers are discovering the added thrill of ascending frozen waterfalls.
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Win a weekend at the ICEHOTEL
Win a fantastic 3-night trip for two with Discover the World, to the one and only, the original ICEHOTEL!
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Midnight Sun & Northern Lights
The extreme northern latitude, above the Arctic Circle, has blessed Lapland in the far north of Sweden with some equally extreme, world-famous light phenomena, attracting travellers from all around the globe.
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Gardens of Gothenburg 2008
For three glorious months from June 28 until September 28, one of Northern Europe’s largest flower and garden exhibitions will surprise and inspire young and old alike.
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