Board of directors
Nominated by the state
Elizabeth Nyström, Chairwoman
Member of Executive Board of The Riksbank (Sweden’s central bank)
Karin Mattsson, The Swedish Sports Confederation
Olle Wästberg, Svenska institutet
Peter Clason, American Express
Nominated by the tourism industry
Nils Carlsson, Svensk Turism AB
Jan Kårström, Viking Line
Elisabeth Haglund, Tylösands Havsbad AB
Anders Blomqvist, Funäsdalsfjäll
Deputy members
Tom Beyer, Stockholm International Fairs
Gunilla Mitchell, The West Sweden Tourist Board